Wednesday, May 20, 2015

Are you a Social Chameleon




Are you a Social Chameleon?    

The Risk of Faking Authenticity


There is a great line from the movie Into the Woods spoken by Prince Charming - “Hey my mother raised me to be charming, not sincere.” And that is how some choose to live their lives.
Authenticity has become the gold standard for leadership (Harvard Business Review). Authenticity is just that –to be authentic. Authenticity is defined as true and accurate, real and genuine. And yet there are those who choose to mask their insecurities and vulnerabilities with charm, always putting “the sale” before all else; whether the sale is an actual product or service or selling themselves.   It often seems to be the ones who say “Trust me” and preach about how authentic they are, that turn out to be the ones most lacking in true authenticity.

The Growth of Authenticity as a Leadership Principle...

Trust and authenticity are intricately woven together. As a leadership virtue authenticity has grown rapidly in popularity in recent years for a variety of reasons – Multiple scandals and distrust of companies and management making employees and shareholders suspicious, cynical and skeptical. In 2012 trust in business leaders fell to an all-time low (Edelman Trust Barometer.) A lack of authenticity, trust and transparency led to a huge mistrust of the American Banking System and many financial institutions following the financial crisis.
Employee engagement or those who are psychologically committed at work, has also reach a low point. In a worldwide Gallup poll only 13% of employees were engaged at work and the greatest reason for changing jobs was a result of mistrust, misalignment of values, frustration and burnout. The growth of authenticity has developed from this lack of confidence by the public and low employee morale.
When leaders lead with true authenticity their words and actions match. They are truthful and honest and open and they inspire their employees to a higher commitment and extraordinary efforts. It is no wonder that companies are now focusing on the importance of this trait. It doesn’t require that a leader bares their soul and details all their weaknesses, vulnerabilities and insecurities. However it does require a confidence in their own strengths and the ability to acknowledge that these exist. Some of the best leaders openly acknowledge that they don’t know everything and respectfully lead those who bring strengths lacking in themselves.
 Richard Branson openly acknowledges his dyslexia. Openly admitting weakness is both liberating and draws people to great leaders.   Great leaders are not afraid to hire people who are smarter than they are.
"Never hire someone who knows less than you do about what he's hired to do." (Malcolm Forbes)  
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
(David Ogilvy)

The Social Chameleon...

However many business leaders and politicians have been driven to become chameleons to cover their vulnerabilities and insecurities. Because of this flexibility they often rise rapidly in organizations and this plays best to the skill of the social chameleon. However, they often talk a great deal about authenticity and its importance while they fake. This type of person needs to move rapidly in an organization before this inauthentic behavior is discovered. Some are incredibly skilled at this technique and lead others to believe they are truly authentic. However, molding yourself to please everyone, can create problems of its own leading to the disintegration of this authentic perception.
“Everyone wants to make a good impression, but for some people it is almost a way of life. Such social chameleons, who in every situation strive to make the best impression they can, do so at a psychological cost, new research suggests.
Those who always try “to be the right person in the right place at the right time,” according to Mark Snyder, a social psychologiest at the University of Minnesota, became extraordinarily attuned to the ways others react to them. They continually monitor their social performance, skillfully adjusting it when they detect that they are not having the desired effect.”   (http://www.nytimes.com/1985/03/12/science/social-chameleon-may-pay-emotional-price.html)
The challenge for those choosing to fake authenticity while also attempting to say and do whatever is necessary to please everyone is that our brains give more credence to body language and actions than they do to words. When the words and body language don’t match, audiences believe the visual clues and distrust the words.
This chameleon approach to pleasing others and constantly working to make a good impression by changing oneself into what others want to see and believe can spill over into personal relationships as well with less stable and satisfying friendships and relationships. Long term friendships become much more difficult to maintain when they lack authenticity. The chameleon in some cases has lost sight of who they truly are at their core rendering them incapable of a true and honest relationship at work or personally.
Once a lack of authenticity is perceived it can color everything that has been said leading up to that discovery. Using words that belie their meaning just to please or impress leads to mistrust of anything that is said before or after resulting in a loss of employee morale, distrust by customers, a loss of votes for politicians and a damage to personal relationships.
In politics we have seen examples of this in Hillary Clinton’s 2008 campaign when she described her flight into Bosnia and the danger she experienced only to have photographs from that day exposed revealing her lie. We also saw the same with Mitt Romney during debates where his lack of authenticity was revealed in both body language and impromptu comments that contradicted his intended message.

Can trust be rebuilt?

So if you have lost credibility by faking authenticity, can it be rebuilt? Can confidence be regained once it is lost through the lack of authenticity? Trust, once lost, can often never be fully regained. In many cases it does depend upon the extent of the damage. It also is dependent in many cases on the amount of knowledge others have about the person. For example, if you know a person well or for a long time, small occurrences of in-authenticity are overlooked. However, if there is not a strong relationship or a lack of knowledge, one occurrence can cause others to assume that everything that person has said is untrue or said only to impress or flatter or mislead. We have seen this often in the political arena where a politician rises rapidly in popularity, only drop off the charts in a few weeks.
I believe it can be rebuilt but regaining trust is never easy. The leader has to own their mistakes which may be the hardest step of all for the chameleon and an impediment that prevents many from attempting to restore trust. The value of the relationship often determines the willingness to commit to such a task. Personally accountability backed with consistent and trustworthy actions are critical. Trust can only be restored over time and it doesn’t happen overnight.
In business, in politics and in our personal relationships, it is a choice to act in an authentic way or to choose the path of the chameleon. However, there are many benefits for those that choose to be authentic.
True effective leadership requires authenticity and trust. It leads to success through employee commitment and engagement in addition to strong customer loyalty. These are the initial building blocks to great organizations and are critical to the successful implementation of a true vision and values based culture.
Kathy Finnerty Thomas is the President of Stowebridge Promotion Group. She leads a company culture based on a strong vision and values which can only happen with strong authenticity, integrity and trust.  She actively volunteers at the university level speaking to students and mentoring as well as giving talks about exceptional customer service, a values base culture and leadership.

Monday, May 4, 2015

BizBlock, Transforming students into business professionals



BizBlock, transforming students into business professionals




I recently had the pleasure to serve as a judge for the BizBlock program at Northern Arizona University.  This program is an intense nine credit block class consisting of marketing, management and business communications. The students are broken into seven person teams based on personality testing and are instructed to create a business plan from creation to the stage just before funding would be received. This is an intense process and tests the team's ability to manage its time, resources, and the members in that team. They are asked to identify real world product opportunities based on consumer needs for their very first day of class. Teams are required to show creativity in their creation and to do extensive research and planning to determine if the business is viable.


This semesters products included a heated sleeve to prevent your coffee from getting cold; a website that works to build links between non-traditional students, vocational training and employers interesting in hiring for vocational trades; and a group prepared to address the shortage in available cricket flour, a sustainable source of high protein made from crickets and used to add protein to bars and shakes (and yes, there were samples).
The training goes far beyond the normal course schedule for these classes. Every team has contacted real potential customers for the products they are creating to get feedback. They are responsible for finding others in the industry so they have a more thorough knowledge of the industry for their products. They are also trained on professional dressing and grooming, how to conduct professional presentations down to the level of a session on hand gestures and what to do with your hands while presenting. They are videotaped and critiqued and coached. They even attend a business meal to practice what they have learned about the etiquette of eating at a business meeting.


At the end of the program, the teams present their ideas along with complete financials to real life
“investors”, usually alumni, in an attempt to receive mock funds which equate to extra credit for the winning team.  Their final reports summarize their complete work running between 70 and 80 pages with a complete business plan including market analysis, key target markets and SWOT analysis. The presentations take place in a beautiful board room ostentatious enough to prepare them for any future board rooms.  The question and answer session following each presentation is intense. This program is a requirement for all management majors and is generally taken the first semester of their junior year.

As judges we were discussing the merits of having this program occur so early in their education. However, the professors who have been associated with this program for many years explained that while they have not taken many of the business classes for their degree, they approach the rest of their education with a much great context to apply the learning.

I was inspired by the hard work of these students.  The effort, time and deep thought they put into creating a business from initial idea down to very fine details is simply amazing.  The fact that they work with a team they didn't select themselves and bring it all together is a critical skill they need to work well in any business.  The student presentations are extremely professional from their attire and first impression they create the minute they walk in the room, to the delivery of the material and their ability to answer any question that is asked of them on the spot.  Every team demonstrated a true knowledge of their subject matter.

As a business owner I am very drawn to this program because it truly prepares students beyond the classroom theory.  They do more than raise their hand in a classroom – they learn to find the answer, find the experts in the real world to learn about the business they are creating and truly master the knowledge of every aspect of that business.  These students have been taught to truly think in depth about a subject and solve real world problems unlike any other program I have seen.

In addition to the massive amount of work the students do to create a business, I am also incredibly impressed with the additional skills they are taught by this outstanding group of professors.  These students are prepared well beyond the educational theory of the courses bundled in this program.  They learn in depth presentation skills including how to gesture and use your hands during a presentation.  They are also taught proper business etiquette and proper business dress (as shown in these pictures from this year's program).  I do not know of any other university programs that teach these important and differentiating skills.  It makes NAU students standout above the rest.

I truly enjoy working with this brilliant group of professors – Mary Bowers and Chris
Scherpereel along with instructor Elizabeth Hobbs. They bring a great mix of knowledge and business experience and are a fun team to be with.  They work so well together that they could finish each other’s sentences but they are each unique with a different set of strengths to offer the students.

We have already hired Victor Martinez, a member of the winning team from 2013, to work at Stowebridge Promotion Group.  He is far more polished and professional as well as driven to be successful than most of the students I see coming right out of college. This is a program that prepares students to hit the ground running once they leave the educational environment.


Thank you Northern Arizona University WA Franke College of Business for allowing me to spend time working with amazing students and professors.

Kathy Finnerty Thomas is the President of Stowebridge Promotion Group. We help companies be memorable through the use of promotional products, the only advertising customers will thank you for. We work with customers all over the United States as well as Canada, Australia and many other countries. With over 20 years of experience Stowebridge has taken a different route to helping customers with their promotional items.  With our in house graphics department we make the artwork process easy and creative.  In house production of screen printing, embroidery, large format printing, vehicle graphics and wraps, and laser engraving give Stowebridge a huge benefit over our competitors. We work closely with our key suppliers to be the most knowledgeable promotional products partner you will find.