Do you own real estate on your customer's desk?

Your customer has a desk they sit at every day – if they are like many, they probably spend more of their waking time there than anywhere else.  Do you own any of their mind share while they are working?  It’s so easy and they will actually thank you for it.

Useful promotional products such as attractive coffee mugs, cool water bottles, as well as staplers, pens, calendars and fun toys can help you own real estate on your customer’s desk.  Your customer will thank you for your gift.  They will use them every day.  And when they use them, your company is prominently displayed and they will remember you. Even more importantly, they will think fondly of you, especially if you chose a great item. Promotional products create good will. 

In research on the use of promotional products 86% can name the advertiser of items they own at work and at home, and 53% say they have a more favorable impression of the advertiser.  Apparel has the highest ratings overall, especially outerwear and other apparel items.  Over one third (36%) said they were more likely to do business with an advertiser they hadn’t previously done business with after receiving an item.  Because bags and pens are used so often they have the highest number of impressions per dollar spent.

Promotional products provide all day advertising that customers and potential customers won’t forget.  Did you remember the billboards on the way to work today or the ads they heard on the radio?  How about the print or television ads you saw?  Customers will remember your kindness and the great and useful gift you gave them.  That buys you real estate on their desk – or in their kitchen – or in their car.

“Advertising they will thank you for!”